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We invite you to join the ever-growing family of boaters who experience a REASSURING DIFFERENCE WITH FORMULA. That difference is the result of fine-tuned design, authentic craftsmanship and a companywide insistence on excellence. It means you’ll enjoy more priceless moments with family and friends each time you boat. The Porter family wouldn’t settle for less and neither should you!
Formula Boats History
A progressive, family-owned company located in Decatur, Indiana, Thunderbird Products produces the world-renowned lines of Formula Boats. With a long-established philosophy of uncompromising quality in every detail, Formula is recognized as the world’s premier powerboat manufacturer.
Through over 60 years in operation, our tradition of excellence has allowed us to surpass the competition and provide our customers with memorable boating experiences. Our core philosophy of intense attention to detail for uncompromising quality makes us a premier powerboat company. We’ve long upheld this philosophy as we continue to create innovative boating models and features.
Since 1976, the Porter family has owned and managed Formula and provided continual improvements to our complete lineup. As lifelong boaters, the Porters recognize the importance of customer-oriented services and responsiveness when addressing concerns. The Porters invite you to experience fine-tuned design and authentic craftsmanship with Formula Boats today.
What Makes Us Different
Throughout our over 60 years in business, Formula Boats has continued to develop innovative solutions for one-of-a-kind experiences on the water. Our continued goal of excellence allows us to blow the competition away with sleek designs, solid dependability and smooth handling to provide the ultimate satisfaction for yourself and friends and family.
If you’re looking for a popular model that can speed across the water or gently navigate the waves, the Bowrider is for you. We make our Bowrider boats with the highest-quality materials for unrivaled craftsmanship and innovative designs.
Make an impression with a Performance Cruiser from Formula Boats. With versatile designs and features such as a safe center walkway, the entire family will enjoy spending time on the water.
Request a Catalog
Whether you’re looking for a boat for day trips with the family or something more versatile for overnight boating, you know you want the best — and that’s what we offer at Formula Boats. With so many customizable features available, both your boat and your personality will shine on the water.
To learn more about how our attention to detail, high-quality materials and expert craftsmanship can help you create the boat of your dreams, request a catalog today.